Apex Trail LLC — Privacy Policy
Last updated: July 13, 2026
Apex Trail LLC ("Apex Trail," "we," "us," or "our") operates mobile applications, games, and related services (collectively, "our Services").
This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our Services.
By using any of our Services, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use our Services.
1. Information We Collect
Information you provide directly
Account information. If you create an account or sign in, we collect your display name and email address to identify your account and enable features like cloud save and leaderboards.
Support inquiries. If you contact us for support, we collect your email address and the content of your message.
Information collected automatically
Game progress and preferences. Your in-game progress (scores, currency, achievements, settings) is stored locally on your device and, if you sign in, synced to our servers.
Purchase records. When you make an in-app purchase, we receive a transaction confirmation from the platform store (Google Play or Apple App Store) so we can deliver the purchased items. We do not receive or store your payment card details, billing address, or other financial information — all payment processing is handled entirely by Google or Apple.
Device and usage data. We may collect basic device information (device type, operating system version, app version) and usage analytics (session length, features used, crash reports) to improve our Services. This data is collected in aggregate and is not used to personally identify you.
Advertising identifiers. If our Services display ads, ad networks may collect your device's advertising identifier (IDFA/GAID) to serve relevant ads. You can reset or limit this identifier in your device settings.
Information we do NOT collect
Passwords (we use third-party OAuth for authentication)
Payment card numbers or billing details
Precise GPS location
Contacts, photos, or other personal files from your device
2. How We Use Your Information
We use the information we collect to:
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Operate, maintain, and improve our Services
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Save and sync your game progress across devices
Display your name on leaderboards (if you opt in by signing in)
Process and deliver in-app purchases
Respond to your support requests
Detect and prevent fraud, cheating, and abuse
Analyze usage trends and fix bugs (using aggregated, non-identifying data)
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Comply with legal obligations
We do not sell your personal information to third parties.
3. How We Share Your Information
We may share your information only in the following circumstances:
Service providers. We use trusted third-party services (e.g., cloud hosting, analytics, ad networks) that process data on our behalf under strict confidentiality agreements.
Platform stores. Google Play and Apple process your purchases and may share transaction confirmations with us.
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Legal requirements. We may disclose information if required by law, regulation, legal process, or governmental request.
Business transfers. In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
We will never sell, rent, or trade your personal information to advertisers or data brokers.
4. Data Retention
We retain your information only as long as necessary to provide our Services and fulfill the purposes described in this policy:
Account data: Retained while your account is active. Deleted upon account deletion request.
Game progress: Retained while your account is active or until you request deletion.
Purchase records: Retained for accounting and fraud-prevention purposes as required by law (typically 7 years).
Analytics data: Aggregated and anonymized; retained indefinitely in non-identifying form.
5. Data Security
We implement industry-standard security measures to protect your information, including:
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Encrypted data transmission (HTTPS/TLS)
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Secure, access-controlled server infrastructure
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Signed, httpOnly session cookies resistant to XSS and CSRF attacks
Rate limiting and input validation to prevent abuse
No storage of passwords or payment credentials
While we take reasonable precautions, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.
6. Children's Privacy
Our Services are suitable for general audiences. We do not knowingly collect personal information from children under 13 (or the applicable age of digital consent in your jurisdiction ). If we learn that we have collected personal information from a child without parental consent, we will delete it promptly. If you believe a child has provided us with personal information, please contact us at privacy@apextrailllc.com.
7. Your Rights and Choices
Depending on your jurisdiction, you may have the following rights:
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Access: Request a copy of the personal information we hold about you.
Correction: Request correction of inaccurate information.
Deletion: Request deletion of your personal information and account.
Data portability: Request your data in a portable format.
Opt out of ads personalization: Adjust your device's advertising settings or use the opt-out mechanisms provided by ad networks.
Withdraw consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, contact us at privacy@apextrailllc.com. We will respond within 30 days.
8. International Data Transfers
Our servers are located in the United States. If you access our Services from outside the United States, your information may be transferred to and processed in the United States. By using our Services, you consent to this transfer.
9. Third-Party Links and Services
Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy with a new "Last updated" date. Continued use of our Services after changes are posted constitutes acceptance of the revised policy.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, contact us at:
Apex Trail LLC
Email: privacy@apextrailllc.com
This Privacy Policy applies to all applications and services published by Apex Trail LLC.